The investment world moves at lightening speed. For an investor, great content is any information that helps make money or prevent losses.
Professional and individual investors follow James Taulman’s The Sunday Stock Report (sundaystockreport.com) for precisely this reason. His subscribers rely on him for original stock research and timely news alerts.
James wears many hats to accomplish his mission of helping investors — balancing research and writing with many other roles each day.
With this “publisher spotlight”, we examine the various content strategies a niche publisher uses to create value for his readers.
For the editor and publisher of a subscription-based investment site, putting out timely and quality information for subscribers is paramount.
Publishing challenges:
Sunday Stock Report updates are based on data from multiple sources, including investors.com, the online financial news site from Investor’s Business Daily.
Particularly in this corner of the investing universe, long-form content created well in advance of publication is of limited value. He must publish with the speed of the markets.
On one of his visits to investors.com, James discovered our republishing service repubHub quite by chance.
With a random click of the “license” button at the bottom of an online article, James discovered that he could republish articles from IBD for free, in their entirety, on his own website. IBD monetizes this republication by inserting ads into the republished version.
This opened the door to a new form of helpful content for SSR’s readers.
Mr. Taulman republishes articles from investors.com, when he deems them relevant and useful to his site visitors. Here’s why this works well for SSR:
We hear from so many entrepreneurial publishers that managing a publishing enterprise is an all-encompassing job. Day and night, they search for just the right information to bring their readers – an even greater challenge as publishing deadlines loom.
Here’s how republishing helps SSR:
repubHub has become a useful tool that helps this busy publisher keep his readers up to date and make better investing decisions.
[NOTE: Follow James at @jamestaulman on Twitter]
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