Niche Publishing: How An Arizona News Publisher Carved Its Niche

publisher spotlight -- picture of business man holding a telescope scanning the horizonThe Southern Arizona News-Examiner ( has been reporting local and regional news in and around Tucson and Southern Arizona since.

With so much digital content vying for the reader’s attention, how did this particular news weekly carve out an audience in a short period of time?

And, how do they continue to cover a wide range of topics for their readers, with a small editorial team, and limited time and resources?

In this “publisher spotlight”, we’ll look at 5 key factors that make this online news site successful. (more…)

What an Investing Site Teaches Us About Content Creation

The investment world moves at lightening speed.  For an investor, great content is any information that helps make money or prevent losses. Professional and individual investors follow James Taulman’s The Sunday Stock Report ( for precisely this reason.  His subscribers rely on him for original stock research and timely news alerts. James wears many hats to accomplish [...]

Inbound Marketer Finds Content Creation “Wingman”

Think you need a larger budget to publish a consistent company business blog and also expand marketing channels?  Think again., F-O-R-T-U-N-E Franchise Corp (FFC) adopted inbound marketing to educate their audiences – senior executives and career changers — about the opportunity to build a successful new career by opening an FPC brand executive [...]

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Every online editor, blogger or content marketer has encountered that uncomfortable moment when it’s time to publish, and there are no “ready-to-go” stories in the content queue. Maybe your freelance writer didn’t finish a rewrite in time… or there’s a newsworthy topic to cover, and no one has time to write a fresh post.  Whatever [...]

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